Video games Essay Example | Topics and Well Written Essays - 1750 words - 1

Video games - Essay Example 03 need for speed underground (Sewart, 2006), they game introduced car body customization in which the players could change the appearance of their cars based on their preferences. There have been several versions of the game each with its own unique upgrades; the most recent version is need for speed hot pursuit. This paper is going to focus on the more popular â€Å"most wanted† version which preceded latest one. The game is set in a fictitious city by the name Rosewood and its environs comprising the shorelines sprawling conurbation, and industrial complexes (Need for Speed, 2002). It commences with a pre-arranged story line in which the player enters the game at the bottom of a blacklist and has to make his way up to the top to earn respect rank and money. Other significant future include the fact that one makes money by earning a bounty which is the money rewarded for causing destruction and traffic offences wrecking police cars as well as winning races. In the game, one gets to pick the car of choice from a list of top of the range cars, nevertheless they have to earn their car by making enough virtual money to buy them or qualify to unlock them by winning specific races. The main skills tested in the game are the player’s ability to drive at high speeds and keep ahead of other drivers to win races, on uneven and confusing tracks often under a lot of pressure. This requires a great deal of practice since there are myriad challenges including police officers who arrest and reverse gains made by players by fining or impounding their cars. The game can be played on various platforms e.g. Mac ,windows or desktop or laptop, the player has to first install the game from a DVD (Cannot use CD as it is almost 4 gigabytes), they need a machine that has at least 1 Gb Ram and sufficient memory so as to launch and run the game smoothly (Ltucker, 2009). On the computer keyboard, the players have the option of customizing the customizing the keyboard but the default

Using the literature about IMC Essay Example | Topics and Well Written Essays - 1250 words

Using the literature about IMC - Essay Example The report has been prepared for demonstrating various approaches towards the use of IMC tools by the marketers of low involvement and high involvement products. Its aim was to evaluate the difference in strategy generation through IMC tools by the marketers. It has been found out from the report discussion that the consumers’ perception of any product is the ultimate initiator for choosing the IMC tools. The marketers of low involvement products are less interested in using the IMC tools due to the inability of the strategy pertaining to influencing the customers while on the other hand, the marketers of high involvement products are very conscious of selecting the best IMC tools because these strategies have been proved to be effective in influencing the customers of high involvement products over a long period of time.The most important aspect of both product as well as service marketing is to create effective communication with customers. The organizations which can effect ively and efficiently communicate with their respective purposes to the customers, becomes ultimately successful in achieving the organisation’s objectives. Marketers make the most use of marketing communication tools for most effectively reaching their targeted customers. In the present times, Integrated Marketing Communication (IMC) approach has developed and the marketer presumes it to be the most effective among all other individual means of marketing communication.... trategy for Relationship Building The concept of Integrated Marketing Communication has gained its importance as an effective means of communication in the recent times due to its effective credibility of creating long term relationship with customers. According to the literature presented by Perkins and Algren (2008), marketers who have the objective of enhancing relationship with their supporters are more probable of achieving success through the use of IMC tools than those who have lesser concern for relationship building. The prospect of relationship building strategy is enhanced through successful communication of organizational aims and objectives to the customers. Communication of the aims and objectives is aimed towards creation of greater value perception of the organization among the customers. Since the strength of relationship determines an organization’s age, marketers, in the modern world are all focused on building up long term relationship with their stakeholde rs. This literature has been included in this report because this will provide a basis for further analysing the marketer’s point of view regarding marketing of low involvement and high involvement products. It can, however, be cited that relationship building is the primary objective of using IMC tools by the marketers (Perkins & Algren, 2008). IMC Tools Used by Marketers of Low-Involvement Products Kitchen and Pelsmacker (2004) in their book â€Å"Integrated Marketing Communication: a Primer† have written about the fact that it does not matter as to what an advertisement provide to the people but it matters as to how the people perceive the advertisement. People are interested in spending their valuable time watching advertisements of those products only which they perceive to hold an

Change Management Plan and Communication Plan Essay Example for Free

Change Management Plan and Communication Plan Essay Workers react to change differently and often feel threatened by it. Reaction to workplace transformations usually manifests itself in one of three ways. There is proactive reaction that sees change as an opportunity to try new and improved things. Reactive workers resist change and try to keep things as they were. Inactive employees take the neutral position and straddle the fence watching the struggle between other employees. Older workers within the company tend to resist change because they want to do things the old way. Employees may feel a loss of identity. They may feel a loss of control. Workers also experience a loss of meaning, belonging, and even a loss of their future. Trying to make the changes seem positive does not erase the uncertainty, rumors, or the ambiguity (Jones, 2011). Managers should strategize on the best way to enforce any changes at Riordan Manufacturing. There should be some expectation of resistance in regard to any change. There should be time restraints and deadlines put into place. The changing process may affect deadlines until everyone is on task with the operational changes and new policies. Managers must plan ahead for any resistance at Riordan. Forming task teams that oversee each department affected by the changes over the next 12 months is one strategy that can prove useful. New goals and expectations as a result of the changes should be outlined and followed. There should be effective communication skills with floor managers and employees (Gul Sahin, 2011). The process can run smoother if the employees at Riordan feel motivated, and teamwork encouraged. There will be employee evaluations over the next year to monitor the success or failure of the changes. New system changes, problems, and success will be determined weekly in a detailed report. The reports from the task team and the floor managers will determine the feasibility of the changes. Employees will be required to take assessments to ensure that they fully understand the new operations. New records will be maintained,  updated, and signed by each employee. Training and educational courses will be provided, including computer classes. References Gul, H., Sahin, K. (2011). The Information Society and Public Employees Perception of Transformational Leadership. Selcuk University Social Sciences Institute Journal(25), p237-249. doi:64368178 Jones, T. (2011, January). Use Resistance to Enact Workplace Change. Business Journal Serving Fresno the Central San Joaquin Valley, p.11. doi:10797394

Internet and Itself :: Essays Papers

Internet and Itself Education on the Internet In today's society, the internet has become a very important learning tool. It is used for day to day activities, such as a place to look up research, a method of getting in touch with friends and family, and somewhere to go to find information about almost anything imaginable. The most popular uses of the internet include entertainment and education. Many people argue that the internet should be used for educational purposes only. The Internet as a Business The internet is a very valuable resource when it comes to education, but I do not think it should just be limited to that idea. There are many other important qualities the internet possesses. The internet is now used to run businesses, and keep personal business files online. People can go to the business's home page to learn more about the product. One of the most useful and popular businesses online is Amazon. By going to http://www.amazon.com, a person can shop without ever leaving their computer. By using a Visa Card, an individual can purchase books, music, clothes, toys, games, electronics, and much more. The Internet as Entertainment One of the most popular traits of the internet is entertainment. This can take the form of many different aspects of the net. Many people, especially teenagers, enjoy visiting chat rooms. These are web sites designed for people who like to talk to others. Many times, a person can find someone with similar interests in chat rooms and they become online friends. Not necessarily someone they would ever meet, but someone to talk to and share things with. Other types of online entertainment include games a person can play with other others online, and "surfing" the web to find web pages that strike their interest. The Internet as Education The internet is very useful when it comes to research. There are many search engines that can help a person find a related topic. There are online catalogs, encyclopedias, dictionaries, and thesauruses to help enhance a person's learning capabilities. Other ways the internet is useful is that is can be used now as a classro om.

Free States V Slave States Essay

There have always been events in American history that increased tensions between free states and slave states. In the following essay I will go over three events that has caused problems between one other. The Compromise of 1850, Uncle Toms Cabin, and John Brown’s Raid at Harper’s Ferry I have chosen these events because these are the events that stand out to me when tensions between free states and slave states come to mind. The Compromise of 1850 included four laws. California entered the union as a free state. A stricter Fugitive Slave Law requires that escaped slaves be returned. Slave trade prohibited in Washington D. C. Popular Sovereignty vote of the people living in the territory. Uncle Tom’s Cabin by Harriet Beecher Stowe was the best selling book of the nineteenth century. This book caused many to oppose slavery. This showed Americans what slavery has done and this book opened up northern eyes against slavery. This caused the Southern to be outraged because now they have to deal with all the negative northern remarks. The last event is John Brown’s Raid at Harper’s Ferry. In 1859 John Brown led a small group against a federal arsenal. His plan was to seize the weapons and lead a slave uprising. Even though he was unsuccessful and was also executed he became a Northern hero. This incident increased the distrust that was already between the Southern and the North. In conclusion The Compromise of 1850, Uncle Tom’s Cabin, and John Brown’s Raid at Harper’s Ferry are events that rose tensions between free states and slave states. The compromise of 1850 pleased no one. It cause northern in civil disobedience against the Fugitive Slave Law by protesting and helping slaves to reach the safety of Canada. Uncles Tom’s cabin single handedly opened up peoples mind against slavery. This made people realize how horrible it is to take another mans freedom this caused problems for the slave states because now the free states wanted to get rid of slavery once and for all. John browns attack proved to the northerners anyone can make a difference if they believe slavery is wrong. This also increased Southern distrust of the North. These are the three events that stood out to me there are a lot more but these are the greatest disputes that effected North and South.

Overcrowding in American Jails and Prisons: An Overview of the Issue and Possible Solutions Essay

The issue of overcrowding in American jails and prisons is not unheard of. It is frequently discussed amongst politicians and American citizens alike. This is a controversial issue considering the large number of different opinions many people have. Though the issue is certainly acknowledged, it is rare that a feasible solution is discussed. According to Vincent Tompkins, one of the many editors in American Decades, most Americans chose to not dwell on the growing crime problem during the 1950s. This was evident through the increase in prison population, which, by the end of the decade, was 22,492 men and women in federal penitentiaries, and 185,021 in state facilities. Tompkins and the rest of the editors compare the amount of prisoners to the size of a city like Tulsa, Oklahoma to put the issue during the 1950s into perspective. However, the amount of prisoners were not the only problem the prison system was faced with. In 1952 alone, there were twenty riots in various federal and state penitentiaries (Tompkins 242). David S. Clark, the editor of the Encyclopedia of Law and Society: American and Global Perspectives, describes overcrowded prisons as, â€Å"a breach of United Nations and other international standards that require that states treat prisoners with respect to their inherent dignity. † Clark calls attention to what follows overcrowding, including restricted living space, poor conditions of hygiene, poor sanitation arrangements, less time available for outdoor activities, etc. He claims the result of these conditions are an increase in violence, including suicide and self-injury (Clark 1177). According to â€Å"Equal Justice Initiative,† an organization that works toward ending mass incarceration, the U. S. incarcerates more of their citizens in comparison to any other country in the world. Jail and prison populations have increased from 200,000 to 2. 3 million in the past 40 years. This not only lead to unprecedented prison overcrowding, but also put a huge strain on state budgets. For instance, Alabama’s prisons were built with the intention of holding up to 14,000 prisoners, but instead hold double the amount—28,000. Alabama is one of many states who are faced with the crisis of overcrowding. The inmate to correctional officer ratio in Alabama is the highest in the country, which only illustrates how serious of an issue overcrowding is. Many Alabama prisoners are on â€Å"waiting lists† for solitary confinement. Due to unsafe prison conditions, â€Å"Equal Justice Initiative† reports a rise in lawsuits where courts have described overcrowding in both state and local facilities as â€Å"barbaric. † The conditions of some of these Alabamian prisons are extreme. Some prisoners are forced to sleep on concrete floors where the, â€Å"sardine-can appearance of cell units more nearly resemble the holding units of slave ships during the Middle Passage of the eighteenth century than anything in the twenty-first century. † Considering these unbelievable facts about prison conditions, the questions remains: how would one resolve the issue of overcrowding? Probably the most universally agreed upon idea is to incarcerate fewer drug offenders. Saki Knafo reports in the Huffington Post that 219,000 inmates in federal prison, which, in comparison to the 25,000 in 1980, is a dramatic increase. Knafo writes that half of those prisoners are drug offenders, and that if 20 percent fewer (non-violent) drug offenders were imprisoned, the federal government would save $1. 29 billion, and prisons would save 125,000 bed years—or a year’s worth of prison time for one person. Among similar lines, another possible solution would be to reduce the incarceration time drug offenders face. If given the opportunity to reduce one year off their prison time by participating in a drug rehabilitation program, Knafo reports the savings to be 880 bed years, and $9.1 million for the U. S. economy. This is supposedly in effect, though due to overcrowding, many prisoners awaiting their opportunity have less than a year of incarceration time when they are offered a place in the program. Expanding this program would not only provide prisoners with a more successful program—which would prevent many released convicts from repeating similar drug related crimes that caused their impri sonment initially—but would also create a number of jobs, which, statistically, would reduce crime rates. Another idea that could potentially reduce the overcrowding in prisons is to release some elderly prisoners from custody. Knafo claims that after the age of 55, released prisoners are â€Å"highly unlikely to commit new crimes, according to many studies. † Despite the lack of a threat those over the age of 55 are, 17,400 federal prisoners are older than 55. It is evident that there are numerous ways to lessen the amount of incarcerated prisoners, while still ensuring the safety of others on the street. Claiming the United States has an addiction to imprisonment when it comes to preventing crime is certainly arguable. Though many of these potential solutions can be considered controversial, it is difficult to deny that things could be done to lessen the overcrowding in prisons and jails. Some might say the U. S. overlooks many alternatives to incarceration. Though arguable, considering the facts and statistics, it certainly could be beneficial for the U. S. to broaden their punishment and rehabilitation methods when it comes to non-violent crimes. Considering alternatives to imprisonment could not only be profitable, but also advantageous.

Physician Assisted Suicide

Physician Assisted Suicide Free Online Research Papers Debbie was a 20 year old girl with a severe case of ovarian cancer, and was a patient of the gynecologic-oncology unit at her local hospital. She was having unrelenting problems with vomiting as a result of an alcohol drip that was being administered for her sedation. Her appearance was that of extreme emaciation, and her breathing was always very loud and heavily labored. Her condition led onlookers to pure shock and disbelief that a girl so young could look so old. She was receiving nasal oxygen, had an IV, and was obviously suffering from what could only be severe air hunger. Her medical chart noted that she only weighed eighty pounds. Debbie’s eyes were sunken in and looked hollow, and she had suprasternal and intercostal retractions with her rapid respirations. It had been a full 48 hours since Debbie had either eaten or slept. She had shown absolutely no signs of improvement with her chemotherapy, and seemed to be worn and beaten by her struggle to survive. Debbie’s only words to the nurse administering her supportive care were â€Å"Let’s get this over with.† Debbie’s mother was by her side on the night that the gynecologic resident was paged to Debbie’s room. The resident was expecting this late night page to be an elderly woman that was having trouble getting to sleep, and was amazed by what she saw when she arrived at the room- a middle aged woman standing next to the bed of what could only be her sister, or so she thought until the resident saw the patient’s age on her chart. The resident, after reviewing the chart of the patient, and having a discussion with the mother, decided that while she may not be able to give Debbie health, she could give her rest. The resident went to the nurse’s station, and asked a nurse to draw 20mg of morphine sulfate into a syringe- enough, she thought, to do the job. She took the syringe back to Debbie’s room, and told the two women that she was going to give Debbie something that would help her rest, and that now was the time to say good-bye. Debbie’s moth er smiled and said her final words to Debbie while she was still alive, then gave the resident the OK. The resident injected the morphine sulfate into Debbie intravenously, and waited for the signs that her calculations on the effect of the medicine were correct. Within seconds, Debbie’s breath slowed to a normal rate, her eyes closed, and her features softened as she finally seemed at rest. Debbie’s breath continued to slow, and with clock-like certainty, had almost completely ceased within four minutes. Her breathing became very irregular, then ceased completely. Debbie was no longer alive. Identify and Discuss: Should Debbie have been assisted by the resident in her suicide? There are many things to consider when asking this question. First and foremost, what did Debbie want? By her saying â€Å"Let’s get this over with,† it can safely be assumed that Debbie was ready for her pain and suffering to end. While Debbie was at a very young age in her life, the ovarian cancer had led to her having to constantly be in a state of sedation via IV alcohol drip. She had excessive trouble breathing, and from her emaciated state, we can also assume that she was having serious problems with either ingestion or digestion, or both. Debbie had already tried chemotherapy, but it had failed thus far. Another factor to consider would be the opinion of Debbie’s mother. While by Debbie’s bedside in the hospital, the mother seemed to agree with Debbie that it was time for the pain and suffering to end. Debbie’s mother was probably upset by seeing her daughter in such a horrible condition for so long, that she was also ready to use the last resort of ending Debbie’s life. The case did not say anything about Debbie’s father so his opinion is not able to be taken into account. Next to consider would be the legality of the resident helping Debbie to end her life. The case does not specify where this hospital is located; however, in every state, with the exception of Oregon, physician assisted suicide is illegal. If this hospital happened to be in Oregon, then it was within the resident’s legal rights to assist Debbie in her death. However, if this hospital was not in Oregon, then the resident that administered the morphine sulfate was doing something illegal, and could be tried for murder. Another consideration would be the professional values that deal with physician assisted suicide. According to the Washington School of Medicine, half of practicing physicians believe that physician assisted suicide is ethically justifiable in certain cases. An average of one in five physicians will at some point in their career get a request for physician assisted suicide, and about twenty percent of these physicians will go through with the PAS. (Braddock) Propose: I believe that in Debbie’s case, the resident was ethically justified in administering the morphine sulfate. It is what Debbie and her mother wanted, so that Debbie’s pain and suffering would be alleviated. The resident first and foremost respected Debbie’s autonomy by performing the injection. Decisions about time and method of death are very personal, and a competent patient such as Debbie should have the right to choose when and how they die. Debbie made that decision by stating â€Å"Let’s get this over with.† Another justification for the resident was a combination of justice and compassion. All like cases should be treated alike, and with Debbie being in a state at which she was competent to make her own decisions, she could have refused treatment to hasten her own death. For some patients, like Debbie, death by refusal of treatment is not quick enough, and suicide is the only way, as they are experiencing unbearable suffering. This suffering for Debbie was apparently not alleviated by her alcohol drip, and chemotherapy had already failed to treat her cancer, so it was out of compassion that the resident administered the morphine sulfate injection. Critique: There are some critiques of performing physician assisted suicide- the first being the sanctity of life. This argument points out strong religious and secular traditions against taking human life. It may be argued that the resident should not have performed the PAS, but the case said nothing of either the resident’s religious beliefs or Debbie’s. Another critique could be the passive versus active distinction. The argument here holds that there is an important difference between passively letting die and actively killing. Some might argue that treatment refusal or withholding treatment equates to letting die and is justifiable, whereas PAS equates to killing and is not justifiable. One more critique would be that PAS demotes the image of the medical profession. This argument points to the historical ethical traditions of medicine, which are strongly opposed to taking life. For instance, the Hippocratic Oath states, I will not administer poison to anyone where asked, and Be of benefit, or at least do no harm. Furthermore, major professional groups (AMA, AGS) oppose assisted death. The overall concern is that linking PAS to the practice of medicine could harm the publics image of the profession. (Braddock) Bibliography Braddock, Clarence H. MD, MPH. Physician Assisted Suicide. Ethics in Medicine. University of Washington School of Medicine. http://depts.washington.edu/bioethx/topics/pas.html Research Papers on Physician Assisted SuicideArguments for Physician-Assisted Suicide (PAS)The Fifth HorsemanThe Masque of the Red Death Room meaningsPersonal Experience with Teen PregnancyThe Hockey GameHarry Potter and the Deathly Hallows EssayThe Spring and Autumn19 Century Society: A Deeply Divided EraWhere Wild and West MeetMind Travel Physician Assisted Suicide Free Online Research Papers Physician assisted suicide and the right to die; these words bring to most people’s minds the name Dr. Jack Kevorkian or â€Å"Dr. Death† as he has been labeled by the media. Dr. Kevorkian designed a â€Å"suicide machine† that could terminate a patient’s life through a serious of intravenous injections. This brought him national attention and ridicule, but there is much more to this subject. There is more than what the surface has shown. Those who automatically dismiss the subject of physician assisted suicide as immoral likely have no personal experience with loved ones who have suffered through horrible, pain-intensive terminal illnesses. In 1992, my grandmother was diagnosed with terminal lung cancer. She suffered months of exhausting treatment. This was the right choice for her, but it was all for naught. There was a point in her treatment in which the doctors determined that further medical treatment would not save her life. During the last few weeks of her life, she was in grave pain. The doctor had prescribed the strongest pain medication available at the time, liquid morphine. I was charged with her medical care, along with a friend of hers, during the last few weeks of her life. In order to keep my grandmother from agonizing pain, I asked the doctor to increase the doses of morphine. At one point, the doctor administered triple and quadruple the amounts of regular morphine doses to my grandmother. The amount had little effect on my grandmother. Many times I thought of increasing the morphine dosage enough so that she would fall asleep and never wake up again. I wanted to the pain away from her forever. I didn’t have to think about that decision for long. Shortly after my grandmother stopped breathing, I realized the cancer had taken her from me and the world. My grandmother’s experience is a good example of what could have been a physician-assisted suicide. Sounding Board, Death and Dignity (New England Journal of Medicine, March 7th 1991) is an article written by a pseudo-name, Timothy E. Quill, M.D. Quill is a medical physician who goes on to describe about his experience with a former patient of his. This patient, whom he refers to â€Å"Diane†, was diagnosed with acute myelomonocytic leukemia. This form of leukemia is terminal. Quill writes that he knew Diane for quite some time and had knowledge of some of the trials and tribulations she had been through in her life. Diane suffered from alcoholism, depression, and uterine cancer. Quill writes that Diane was able to overcome these demons. Quill informed Diane cancer diagnosis. He also informed her that her cancer treatment would be exhausting and last for months. The treatments would make her extremely sick and weak. Despite the treatment, Diane’s chances of survival would only be twenty-five percent. Quill informs Diane that time is not on her side and treatment would begin immediately. Diane soon realized that her chances of survival were reduced with each passing day. Diane decided that she needed to discuss her options with her family. Quill writes that Diane returned two days later and informed him that she was refusing further treatment. Diane stated that she realized her chances of survival were reduced with each passing day. Quill was surprised at Diane’s decision. He respected her wish to refuse further treatment. Quill ensured Diane that he would take the necessary steps to make sure that her remaining days would be medically comfortable for her. Within time, Diane’s symptoms became progressively worse. Diane realized then she didn’t have much time left. Diane requested a prescription for barbiturates from Quill. Quill was familiar with the Hemlock Society, an organization dedicated to fighting for a patient’s right to die. Quill knew that barbiturates are a key ingredient in a Hemlock Society suicide. Quill determined that Diane experiencing trouble sleeping, yet he struggled with her request for barbiturates. Ultimately, Quill prescribed barbiturates for Diane, all the while knowing that she would use them to end her life. In my opinion, I believe Quill made the right decision regarding Diane. Diane’s story was not about a woman suffering from depression wishing to end her life. Diane’s story is a true life example of an individual faced with a slow, painful death due to a terminal illness. In my opinion, Quill likely felt guilty knowing that Diane would suffer a slow, painful death. The guilt of allowing Diane to suffer a painful death was likely much greater than any guilt he felt about violating the law; professionally or legally. I strongly believe that individuals should think more about the bigger picture physician-assisted suicides. My experience long ago with my grandmother taught me the difference between spirit of the law and the letter of the law. The Hemlock Society has been an integral part of fighting for patient’s right to die with dignity. On October 27th, 1997, physician-assisted suicide became legal in the State of Oregon for terminally ill patients meeting the requirements of the law. In my opinion, other states should follow Oregon’s lead regarding physician-assisted suicide. The United States Supreme Court is currently examining physician-assisted suicide to determine if our nation will follow Oregon’s lead. Research Papers on Physician Assisted SuicideArguments for Physician-Assisted Suicide (PAS)Personal Experience with Teen PregnancyCapital PunishmentLifes What IfsGenetic EngineeringThe Masque of the Red Death Room meaningsThe Fifth HorsemanMarketing of Lifeboy Soap A Unilever ProductThree Concepts of PsychodynamicThe Effects of Illegal Immigration